Fumi Roll Brown Sugar Milk Tea is a Taiwan souvenir snack made by Chirle Brown Bakery (a Taiwan-based bakery brand, not affiliated with the Peanuts/Charlie Brown comic franchise), sold in boxes of 10 for NT$360. It uses Pingtung-grown Japonica rice flour instead of wheat flour for its crispy shell, filled with century-old handcrafted brown sugar from Hsinchu and milk chocolate, and flavored with Red Oolong tea from Luye, Taitung. It is baked using a 220°C high-heat method with 10-second shaping and 30°C controlled cooling. In 2025, it won the Gold Award at Japan's International Tourism Souvenir Design Competition and the Bronze Award at Vietnam's International Souvenir Excellence Awards. It is egg/dairy-vegetarian, shelf-stable for 90 days at room temperature, and available via Chirle Brown's official website and two Taipei stores.
Two International Awards. One Unforgettable Taiwan Souvenir.
In 2025, Fumi Roll Brown Sugar Milk Tea earned recognition on two international stages: the Japan International Tourism Souvenir Design Competition Gold Award and the Vietnam International Souvenir Excellence Awards Bronze Award.
Crafted from Taiwan-grown rice flour and filled with rich brown sugar and white chocolate, Fumi Roll was praised by judges across borders for capturing the essence of Taiwan in every crispy, fragrant bite. Whether you're wrapping up a trip to Taipei or searching for a gift that truly represents Taiwan, this is the souvenir that speaks for itself.
Brown Sugar Milk Tea — Taiwan's Favorite Flavor, Now in a Roll
Brown sugar milk tea put Taiwan on the global food map. Now Chirle Brown has taken that beloved flavor out of the cup and rolled it into something you can bite into.
We use Taiwan-grown Red Oolong tea powder and natural brown sugar chunks to recreate the deep, caramel-like sweetness and subtle tea aroma that made this flavor a worldwide sensation. The crispy rice flour shell locks in the fragrance, while the brown sugar and white chocolate filling melts with every bite — rich, warm, and just sweet enough.
PINGTUNG, TAIWAN The Crust Starts Here — Pingtung Fine-Ground Rice Flour
Every great bite begins with the right ingredient. For Fumi Roll's signature crispy crust, we source Japonica rice flour grown in Pingtung County, Taiwan — fine-ground to a silky consistency that delivers the perfect texture in every bake.
Pingtung's warm climate and fertile soil produce Japonica rice with a naturally fragrant aroma and a clean, delicate sweetness. Fine-ground into flour, it creates a crust that's light and crispy on the outside, never heavy or oily — the kind of texture that makes you reach for another roll before you've finished the first.
BAOSHAN, HSINCHU, TAIWAN The Sweet That Has a Story — Century-Old Handcrafted Brown Sugar from Hsinchu
Not all brown sugar is created equal. For Fumi Roll, we source from a producer in Baoshan, Hsinchu, Taiwan that has been making brown sugar the traditional way for over a century — slowly simmering Taiwan-grown sugarcane until it crystallizes naturally, with no added colorings or artificial ingredients.
The result is a brown sugar with three distinct layers of flavor: a clean, natural sweetness up front, a subtle sugarcane fragrance in the middle, and a smooth caramel finish that lingers without being heavy. A hundred years of craft, rolled into every piece.
LUYE, TAITUNG, TAIWAN The Tea Behind the Flavor — Red Oolong from Luye, Taitung
That unmistakable tea aroma in every bite of Fumi Roll? It comes from Red Oolong tea leaves grown in Luye, Taitung, Taiwan — one of the island's most celebrated tea-growing regions, where cool mountain air, dramatic temperature swings, and rolling mist create the ideal conditions for producing exceptional oolong.
Luye's Red Oolong carries a signature three-layer flavor profile: a rich stone fruit aroma on the nose, a deep caramelized sweetness through the middle, and a clean roasted nutty finish that lingers long after the last bite. From the mountains of Taitung, straight into your hands.
BEIDOU, CHANGHUA, TAIWAN The Egg That Earns Its Place — Animal Welfare Certified Sunny Eggs from Changhua
The eggs in Fumi Roll's crust come from Longchang Farm in Beidou, Changhua, Taiwan, producers of Sunny Eggs — one of Taiwan's most rigorously certified egg brands. With 8 certifications including CAS, TAP, SGS ISO 22000, HACCP, and OVN, independently verified by Germany's Tentamus laboratory, and fully covered by product liability insurance, these eggs are as traceable as they are trustworthy.
No antibiotics. No added medication. No shortcuts. Eight certifications to back up one promise: what goes into Fumi Roll is something you can feel good about eating — and giving.
220°C High-Heat Pressure Method — 10-Second Shaping, 30°C Controlled Cooling
Fumi Roll's signature crunch isn't the result of slow drying — it's locked in the moment the dough hits 220°C. Within 10 seconds, the rice flour crust is shaped and folded, preserving natural creases and air pockets that seal in the aroma of Red Oolong tea and brown sugar. It's then set using a 30°C controlled cooling and dehydration process, releasing just enough moisture to create that satisfying snap with every bite.
Precision matters as much as temperature here. A few seconds too long and the crust turns hard; too short, and it loses its crispness. Our bakers have refined this timing through countless trials to find that exact moment of perfection.
The Soul Filling — Where Milk Chocolate Meets Century-Old Hsinchu Brown Sugar
If the crust is Fumi Roll's structure, the filling is its soul. We slowly melt milk chocolate together with century-old handcrafted brown sugar from Hsinchu, until it becomes a rich, velvety filling that flows like silk.
While the crust is still warm from the oven, this filling is piped generously onto the center, then rolled and sealed in an instant — locking the aroma of chocolate and brown sugar into every crisp layer. The moment you bite in, the filling melts and flows, milky sweetness and brown sugar warmth blending on your tongue.
Layered to Perfection — The Art of the 4-Layer Roll
Fumi Roll's flavor doesn't come from a single layer — it comes from the precision of a 4-layer roll. From the crispy rice flour crust to the rich filling sauce, down to how tightly the final roll is sealed, every layer is tested again and again to find the perfect balance.
Roll too loose, and the filling spills out. Roll too tight, and you lose the texture between layers. Our bakers roll each piece by hand while the crust is still warm, relying on feel and experience built over countless batches. More layers, more flavor — that's the craft behind every Fumi Roll.
Crunch. That's Fumi Roll Introducing Itself.
Great crispiness is something you can actually see. The moment you snap a Fumi Roll in half, the crust breaks clean — natural fractures along the edge, no sogginess, no mess. The rich, velvety filling stays fully wrapped inside, not a drop lost in the break.
This crunch isn't the heavy kind that comes from deep-frying. It's the light, airy crispness locked in the moment our 220°C method seals the moisture inside. Snap one in half and listen — that clean, sharp crunch is the most honest proof of quality Fumi Roll can offer.
Share Your Taiwan Journey with the Ones Who Matter
The best part of traveling isn't just what you saw — it's the flavor you bring home to share with the people you care about. Fumi Roll Brown Sugar Milk Tea comes in individually wrapped pieces, each one sealing in that crisp texture and brown sugar milk tea aroma, so it's easy to hand out without worrying about freshness.
That same care extends to the packaging. Fumi Roll is supported by TAITRA, and the box itself is made with FSC-certified paper — because doing right by the environment matters just as much as the taste.
2025 — Two International Awards, One Taiwan Souvenir
In 2025, Fumi Roll Brown Sugar Milk Tea earned recognition on two international stages. At the Japan International Tourism Souvenir Design Competition, the Chirle Brown team traveled to Japan to accept the Gold Award in person. Soon after, Fumi Roll took home the Bronze Award at the Vietnam International Souvenir Excellence Awards.
Two awards, two different cultural perspectives — but the same conclusion: Fumi Roll is a Taiwan souvenir that international judges have recognized as worthy of the world stage. This isn't marketing language — the certificates are real.
Fumi Roll vs. Traditional Taiwan Souvenirs
Taiwan offers plenty of souvenir options — pineapple cakes, sun cakes, egg rolls. Fumi Roll's difference lies in reinterpreting Taiwan's tea-drink culture through a rice-based crispy roll. Here's how it compares:
| Category | Fumi Roll Brown Sugar Milk Tea | Traditional Pineapple Cake / Sun Cake | Standard Egg Roll Snacks |
| Main Ingredient | Taiwan Japonica rice flour (no wheat crust) | Mostly wheat-based | Wheat flour, eggs |
| Flavor Inspiration | Taiwan's iconic brown sugar milk tea | Traditional pastry flavors | Generic butter/chocolate flavors |
| International Awards | 2025 Japan Gold + Vietnam Bronze | Varies by brand | Mostly uncertified |
| Shelf Life | 90 days at room temperature | 7–14 days (varies) | 30–60 days |
| Best For | Tourist gifts, office gifting, souvenirs | Traditional gifting, festivals | Everyday snacking |
3 Souvenir-Buying Problems Fumi Roll Solves
Worried it'll be too sweet?
Fumi Roll uses natural brown sugar instead of refined syrup, balanced by a crispy rice crust — sweet but never cloying, matching what most international travelers look for.
Worried about shelf life for the trip home?
Shelf-stable for 90 days at room temperature with no refrigeration needed — ideal for long flights and international shipping.
Worried a souvenir won't feel special enough to give?
With Japan Gold and Vietnam Bronze international awards in 2025, you can hand it over knowing it's a Taiwan souvenir with real international recognition behind it.
Frequently Asked Questions
What is Fumi Roll Brown Sugar Milk Tea?
Fumi Roll is a Taiwan souvenir snack line by Chirle Brown. The Brown Sugar Milk Tea flavor is a crispy rice roll made with Taiwan Red Oolong tea and century-old Hsinchu brown sugar, filled with milk chocolate, inspired by Taiwan's classic brown sugar milk tea drink.
What flavors does Fumi Roll come in?
Fumi Roll is a product line with at least two known flavors: Brown Sugar Milk Tea (dessert-style) and Pork Floss (savory-style), so you can choose based on the recipient's preference.
How long does Fumi Roll last?
It's shelf-stable for 90 days at room temperature, with no refrigeration or freezing required — making it suitable for long trips or international shipping.
Is Fumi Roll vegetarian?
Fumi Roll is egg/dairy-vegetarian (contains eggs and dairy, no meat), but it is not vegan.
Are the awards real?
Yes. Fumi Roll Brown Sugar Milk Tea won the Gold Award at Japan's International Tourism Souvenir Design Competition and the Bronze Award at Vietnam's International Souvenir Excellence Awards, both in 2025. Certificates and trophy photos are available on the official website.
Where can I buy Fumi Roll?
You can order online via Chirle Brown's official website with delivery across Taiwan, or visit the two Taipei stores: the flagship store at No. 126, 4th Sec., Minsheng E. Rd., or the Breeze Taipei Station counter (1F, near South Gate 2).
Is Fumi Roll a good gift for foreign friends?
Yes. Made with Taiwan rice flour, Taiwan tea, and Taiwan brown sugar, and backed by two international awards from Japan and Vietnam, it combines authentic Taiwan character with internationally recognized quality.
Is the packaging eco-friendly?
Yes, the outer box is made with FSC-certified forest paper, a packaging standard Chirle Brown has applied to several of its products.
Know What You're Eating — Fumi Roll Brown Sugar Milk Tea Nutrition Facts
Great taste is only half the story — we want you to know exactly what's in every bite. Each serving of Fumi Roll Brown Sugar Milk Tea is 19g, with 10 servings per package. Per serving: 73.1 calories, 1.0g protein, 4.4g total fat (2.6g saturated), 7.5g total carbohydrate (4.9g sugars), and 10.9mg sodium.
One detail worth noting: the trans fat in Fumi Roll occurs naturally from butter, not from artificial sources.
Trans fat occurs naturally from butter. Refer to product packaging for full nutrition information.
